Located in Windsor, Nova Scotia, Canada, IMP Customer Care – Market Research Division specializes in the collection of data for market research across North America and beyond. Our core competencies lie in telephone, online, outbound IVR, mixed mode, and face to face intercept data collection. Related competencies include expert CATI/CAWI programming, tabulation, reporting, open end coding and sample sourcing. We have developed core staff trained in each of these areas in order to elicit the highest response rate possible, while providing excellent data quality and timely, responsive customer service.
To gather valuable market and customer information, we can help to design and implement a data collection methodology that serves to obtain meaningful insights into the minds of the respondents, upon which decisions can be made to positively affect the organization. Survey data is collected primarily through an outbound telephone methodology, but we also offer online, inbound telephone, IVR (interactive voice response), mixed mode, and face to face interviewing methods as well.
We are members of the Marketing Research Association (MRA), and Market Research and Intelligence Association (MRIA) and we abide by each of their Code of Professional Ethics and Practices. In order to ensure that the data we collect on your behalf is of the best quality, our agents complete a rigorous training program based on CMOR-MRA agent training modules. Trained to find and speak to busy decision makers, IMP’s team of qualified agents are skilled at gaining respondent cooperation and effectively engaging all types of people, ranging from residential consumers to the upper levels of corporate management.
IMP’s experience covers a very diverse group of industry sectors including, but not limited to, Energy, Healthcare, Banking and Finance, Agriculture, Information Technology, Telecommunications, Education, Media, Travel and Tourism, Insurance, Environment, Government and Politics, Legal, and Automotive. We have worked with telephone surveys ranging from less than one minute to over 60 minutes in length and have collected data with sample sizes with as few as ten individuals to many thousands.
The end result of all the components ensures that the client obtains actionable data upon which decisions can be made. This, in turn, creates stronger relationships with customers and stakeholders, helps to yield new customers, and also helps to create longevity in the market – all while conducting it in a cost effective, technologically advanced, positive, and collaborative manner.